Canada Running Series
Canada Running Series (CRS) is Canada's premier running series, composed of eight (8) races from Quebec to British Columbia including the IAAF gold-label marathon, the Scotiabank Toronto Waterfront Marathon.
Highlights:
- Responsible for managing communications to email database of over 60K subscribers
- Maintain, update, and flip WordPress websites for regularly scheduled, large-scale events (over 25,000 participants)
- Grew brand new social media account for the marathon event to over 5K followers in less than 9 months with minimal (<$1,000) advertising budget
- Organized and distributed race-day broadcast via social media (Facebook and YouTube) to over 4 million viewers
Social Media Contests.
Using the original brand account (@runCRS, >10K followers) as leverage, I was able to create and run contests with our brand partners like Aftershokz (running headphones) to grow the new marathon account. By featuring these accounts in stories and requiring followers to engage with both accounts it was a successful arrangement and the new account grew to over 5K followers in less than 9 months.
