https://oliviahoskin.com/blog daily 0.75 2024-04-11 https://oliviahoskin.com/blog/building-my-communications-business monthly 0.5 2024-04-11 https://oliviahoskin.com/blog/category/Productivity monthly 0.5 https://oliviahoskin.com/blog/category/Training monthly 0.5 https://oliviahoskin.com/blog/category/Newsletter monthly 0.5 https://oliviahoskin.com/blog/category/Behind+the+scenes monthly 0.5 https://oliviahoskin.com/blog/category/Running monthly 0.5 https://oliviahoskin.com/blog/category/Humanity monthly 0.5 https://oliviahoskin.com/blog/category/Blog monthly 0.5 https://oliviahoskin.com/blog/category/Habits monthly 0.5 https://oliviahoskin.com/blog/tag/Productivity monthly 0.5 https://oliviahoskin.com/blog/tag/communications monthly 0.5 https://oliviahoskin.com/blog/tag/business monthly 0.5 https://oliviahoskin.com/blog/tag/copywriting monthly 0.5 https://oliviahoskin.com/blog/tag/Social+Media monthly 0.5 https://oliviahoskin.com/blog/tag/Hacks monthly 0.5 https://oliviahoskin.com/blog/tag/Mornings monthly 0.5 https://oliviahoskin.com/blog/tag/marketing+communications monthly 0.5 https://oliviahoskin.com/blog/tag/Phone+Addicition monthly 0.5 https://oliviahoskin.com/projects daily 0.75 2021-08-26 https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1596131522816-KAWYSMYZYEIWTTHUDS9Q/sL_vZ0ZQ.jpeg Old home - The Runners Shop Canada’s oldest run-specialty store, since 1975. Founded by Olympian, Dave Ellis. https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1596129573256-HQ30ESG7R4V3MMR1KN4N/HRC+Portfolio.jpg Old home - Honest Running Co. Free online community and resources for runners across the globe. https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1596131632894-4LDIGOFKHYC0VMJZ4RS2/STWM+Kinsey+Canada+Day+Instagram+Post.png Old home - Canada Running Series Canada’s premier running series, of eight (8) races from Quebec to British Columbia including IAAF Gold Label marathon, the Scotiabank Toronto Waterfront Marathon. https://oliviahoskin.com/newsletter daily 0.75 2021-08-26 https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1630004735809-QUZ5YFFSNSHVB68U6BY1/3.png Newsletter https://oliviahoskin.com/contact-old daily 0.75 2023-01-29 https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1589472980679-FP6Z8HVQW9E7NE7L40GK/Aro%252BHa_0010.jpg Contact - Never confuse movement with action. Hemingway. https://oliviahoskin.com/support daily 0.75 2021-10-19 https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1584392283501-D0NES0WDHNI9Z8IXZY35/image-asset.jpeg Support - Free Points on American Express https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1583172727619-GTVMVJYA83NDS3CI9AZC/_109556954_airbnb.png Support https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1583171933921-BWKKJUVDVORIZV4FUXY1/dropbox.png Support https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1630005440207-2T8O0D3ZBU1TEOVWBYFF/Uber.png Support https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1630005464881-KISR3CZGYOI2RZHGHWXB/glossier.jpg Support https://oliviahoskin.com/riptidings-join daily 0.75 2020-05-04 https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1588617501434-VYYYRSNQQOQEX0UGODUC/agata-hepy-puspitasari-goHIMb3t2BE-unsplash.jpg Riptidings Join https://oliviahoskin.com/the-runners-shop daily 0.75 2020-07-30 https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1596135634107-X6CHBDIQFCIK19LPJU1O/hat%2521.jpg The Runners Shop - The Runners Shop The best place in Canada to buy running shoes, supplies, and get expert advice from experienced runners. My “main role” here is marketing management. Everything from strategy, eCommerce optimization, digital advertising, content creation, and social media management. Highlights: - Overhauled eCommerce website & inventory management system with over 6000 SKUs - Grew the store mailing list to over 5500 subscribers in 2 years with ~$30K attributed sales over the past 6 months (open rate avg. 35-50%) - Go-to for all marketing collateral, social media designs, and digital ads - Create and manage ad campaigns averaging $0.07-$0.15 CPC across all campaigns https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1596134975377-09UDNQSNDTOSHSJXEQR2/ThankYou2Front.jpg The Runners Shop - Direct marketing campaign. We recently launched a direct marketing campaign where “Thank You” cards are placed directly in shoe boxes when customers order a product from our online store. On the back of the card there are instructions to tag our Instagram account in a photo of your new gear for a chance to win a $50 gift card each month. Results from the campaign will be included here when they become available over the next few months but it’s off to a great start! https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1596135774797-XBPWTEW8MFKCD70DHQOL/TRS+Social+Distance+Run+Club+Instagram.png The Runners Shop https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1596135821009-RAQW2V3ST4D17MPKB8A8/TRS+Video+Instagram+Post.png The Runners Shop https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1596135802506-JTRJ3W7YSPRTIK11HX28/TRS+Time+Trial+Ark+Race+Instagram+Post.png The Runners Shop https://oliviahoskin.com/honest-running-co daily 0.75 2020-07-30 https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1596137345070-RX3QKCIDFXHL24VEXUIP/black+logo+jpeg.png Honest Running Co. - Honest Running Co Honest Running Co is a global online community for runners of all levels. At HRC I manage and create resources for the community. This includes social media management, content marketing, lead generation, sponsor relations, and designing/sourcing team apparel. Highlights: - Created #NoCode global running community for runners everywhere - Generated over 1000 email subscribers through our “running personality” quiz - Designed and created all web presence, marketing collateral, social designs, and training programs/content - Negotiated exclusive member perks (rotating) from partners and sponsors https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1596138365943-D2RDAXSD8FQ1G3Q57TAD/Image+2020-07-27+at+1.28.48+PM.png Honest Running Co. - Lead Generation Quiz. Our “Runner Personality” quiz is very successful, generating over 1000 newsletter signups in less than a month. This quiz had zero marketing budget behind it (aside from the subscription to the quiz program itself) and continues to be a high traffic generator for the website. We shared the quiz in Facebook groups dedicated to running and on Pinterest with different cover images. https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1596138673265-JPBTKI4P3QQ4PA9DB2F8/HRC+Homepage+2%3A2.png Honest Running Co. https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1596138582115-60G7AIMGWRJ663NIMH9P/HRC+Homepage+1%3A2.png Honest Running Co. https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1596139183908-9FLZX0EQOB0MX5CPIA7Y/Image+2020-07-27+at+1.28.29+PM.png Honest Running Co. https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1596139205184-ZGX6TNFIJ6227CQDQ1HU/Image+2020-07-27+at+1.30.24+PM.png Honest Running Co. https://oliviahoskin.com/canada-running-series daily 0.75 2020-07-30 https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1596140355990-TMMZNRGEXJ74MD7C26EZ/CRS%2BSTWM%2B2%2BWeeks%2BOut%2BInstagram%2BPost.jpg Canada Running Series - Canada Running Series Canada Running Series (CRS) is Canada's premier running series, composed of eight (8) races from Quebec to British Columbia including the IAAF gold-label marathon, the Scotiabank Toronto Waterfront Marathon. Highlights: - Responsible for managing communications to email database of over 60K subscribers - Maintain, update, and flip WordPress websites for regularly scheduled, large-scale events (over 25,000 participants) - Grew brand new social media account for the marathon event to over 5K followers in less than 9 months with minimal (<$1,000) advertising budget - Organized and distributed race-day broadcast via social media (Facebook and YouTube) to over 4 million viewers https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1596140398186-2CVX3COI71PNCBO8Z25H/CRS+Reid+and+Rachel+Contest+Instagram+Post.png Canada Running Series - Social Media Contests. Using the original brand account (@runCRS, >10K followers) as leverage, I was able to create and run contests with our brand partners like Aftershokz (running headphones) to grow the new marathon account. By featuring these accounts in stories and requiring followers to engage with both accounts it was a successful arrangement and the new account grew to over 5K followers in less than 9 months. https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1596140627116-IYVNZZBI3TWJB6QO7P2Q/STWM+Race+Start+Instagram+Post.png Canada Running Series https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1596140605363-A3W5O5FOZG4672UE8WRA/CRS+Lululemon+Engagement+Instagram+Post.png Canada Running Series https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1596140624690-PURLWT4OCXPKKK6GLF46/STWM+Scotiabank+Give+Back+Instagram+Post.png Canada Running Series https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1596140626593-F9FIE2W6MSQ7DLQRG0GN/STWM+Trevor+Win+Instagram+Post.png Canada Running Series https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1596140671862-NTD90VYBWMEOFVJZ5NI5/Dayna+Pidhoresky+Baseball+Card_Instagram+Post.png Canada Running Series https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1596140665388-TTD6VZPZENB5NVXW0O79/STWM+Broadcast+Instagram+Post.png Canada Running Series https://oliviahoskin.com/home-old daily 0.75 2023-02-03 https://images.squarespace-cdn.com/content/v1/5e597a6f4c632326fc7f79c0/1631382690373-C8M3KDLGQ0U0ANVDX09H/find+my+business+%28ebook%29.jpg Home - Read my book for free! By joining this month’s 30-day writing challenge, receive my short and actionable book for free! Self-publishing is a new avenue for me. 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